Smirnoff is taking an experience-driven approach to its summer marketing campaign for the relaunch of the Red, White & Berry product. The campaign strives to bring people together and celebrate the ...

Diageo vodka brand Smirnoff is throwing a Super Bowl LVI watch party for a group of gold miners located 100 miles north of Anchorage, Alaska, according to information emailed to Marketing Dive.

Bringing in TV talent to poke fun at VIP celebrity culture seems to be boosting Smirnoff’s brand perception among US consumers. The Vodka maker’s latest ad campaign, ‘Exclusively for everybody’, has ...

With the holiday season right around the corner, it's time to eat, drink, and be merry with the people you love most. This year, Smirnoff's holiday ornament bottles are ready to kick off the ...

There’s no better way to kick off summer than with an epic party — complete with live music, good vibes, and a cold drink in hand. As seen in the video above, Smirnoff did just that at Webster Hall in ...

Smirnoff, the World’s number one vodka lived up to its reputation of igniting the best parties championing the power of the collective and celebrating the magic of ‘We’ that is created when different ...

Live performances by three of the hottest up and coming artists in Nigeria, Davido, Danny Crane and Olamide and great music from DJ Spin’all were features of a VIP night party unveiling this year’s ...

The seltzer trend is now down under, with Smirnoff’s seltzer-arm partnering with Australian musicians to boost the beverage’s profile here, with the Smirnoff Seltzer Party Yard. Fresh off the success ...