NEW YORK -- Ask five strangers to taste five new diet sodas and you might get one opinion: Try again. As soda consumption has declined over the past several years amid worries about the nation's ...

In recent years, drink cases at grocery stores and delis have been transformed into rainbow-colored seas. Cans of fizzy drinks — with Gen-Z-bait graphic design and bright hues — touting healthier-than ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...

In its latest attention-grabbing marketing stunt, Liquid Death gives prebiotic soda brands some shit about all that fiber. The brand launched the “Toilet Taste Test” campaign to promote its line of ...

The New Orleans area is blossoming into something of a local soda hub, giving the likes of Big Shot a run for its (overly saccharine, Kool-Aid colored) money. The latest addition to the pack is Fest ...