South Korea’s highly interconnected culture has fuelled a series of viral food crazes, causing items to sell out fast and prices to skyrocket.

The first season of “Squid Game” became the most watched show in the history of Netflix. And “KPop Demon Hunters,” which was nominated this month for two Oscars, is now Netflix’s most popular film ever, with more than 325.1 million views.

Netflix’s biggest movie ever isn’t a Hollywood blockbuster—it’s a global sensation born from the latest Korean Wave. KPop Demon Hunters, the animated adventure about a girl group who moonlight as demon slayers, has racked up 236 million views ...

To properly sing along to Golden, the inescapable hit song from the movie KPop Demon Hunters, it helps to know Korean, which is sprinkled into the lyrics. Read more at The Business Times.

SEOUL – South Korea’s national image abroad has reached its highest level since the government began tracking the metric in 2018, with cultural content emerging as the single biggest driver of rising favorability,

South Korean pop culture has quietly reshaped urban landscapes far beyond Asia's borders, turning once-unfamiliar neighborhoods into thriving cultural hubs. These changes aren't just about entertainment anymore.