The challenge: she wants to see a content marketing plan . . . and you have NO IDEA what that’s supposed to look like. I’ve been there. It’s a tough situation, because you’ve been doing content ...

The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble When it comes to marketing, there are two types of campaigns you can run: one with ...

The right how-to content with clear steps and instructions can save someone's day. Here's your guide to creating a great "how to" article. If you’ve ever googled instructions for how to perform a ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...

A content audit is only useful if you take action on your findings. Take these post-audit steps to boost your content marketing efforts. While we may all have goals when we start producing content, it ...

You’ve heard the saying. How much you produce doesn’t matter as much as the quality of what you create. In the world of online content, this adage isn’t just hyperbole. The stats don’t lie. Over 1.1 ...