It was once said that “Technology does not drive change, it enables change.” These words are especially applicable to the career of surfboard shaper Randy French, who in 1989, founded board ...

Surftech announced the re-launch of their website, designed to educate surfers and provide dedicated areas to Surftech's involvement in a growing range of surf and action sports markets. Most ...

Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...

If you're going to a rodeo, you'd better bring a cowboy hat; you won't summit Cho Oyo without an ice ax; you can't charm a snake without a flute; and BASE jumping without a parachute becomes something ...

You may recognize the Bear logo from the 1978 classic surf film Big Wednesday, but rest assured this longboard oozes modern performance. At nine feet one inch long and three inches thick, it felt like ...

As anyone who spends time near the water knows, stand-up paddle boards have been growing in popularity in recent years. However, not everyone has access to a clean body of water. In an effort to clean ...