The Rukavina family joined us live to share their story of using real people in advertising for a Swiffer commercial. Swiffer’s new marketing campaign called the “Swiffer Effect” revolves around real ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Lee passed away on December 18 at a hospice center in Port Jefferson, New York, her son Bruce Allen told the New York Times. Lee and her husband, Morty, earned unexpected fame after they appeared in a ...

Hillsboro actor Jerry Bell Jr. and his son were recently featured in a Swiffer commercial. (Courtesy of Jerry Bell Jr.) When Hillsboro actor Jerry Bell Jr. agreed to do a commercial for the cleaning ...

Forget expensive cleaning tools, all you’ll need is a Swiffer sweeper— here are surprising things you didn’t know you could use it for.

A few years ago, many of us learned a new word: Swiffer. It was a new kind of sweeper for your home--a way to clean dust, dirt and hair from hardwood floors and tile.The Swiffer inspired plenty of ...

Lee passed away on December 18 at a hospice center in Port Jefferson, New York, her son Bruce Allen told the New York Times. Lee and her husband, Morty, earned unexpected fame after they appeared in a ...