No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Too many Swiss watchmakers are stuck in a doom loop where watches are insufficiently desirable for the prices being charged.

Swiss brand Victorinox, globally synonymous with the iconic Swiss Army Knife, is sharpening its focus on India’s premium watch segment, positioning serious ...

The Swiss, obviously, want to both protect and promote this advantage while also turning a profit, and those dueling priorities are evident in the country’s approach to the Swiss Made stamp, which ...