Spotify subscribers — prepare for a price hike, as the company has announced another increase for users in the U.S., Estonia, and Latvia driving the cost notably above Apple Music.

Spotify joins other media platforms in raising subscription prices. However, will it become the most expensive music service?

While customers won’t be very pleased, Bloomberg reports that investors seem happy. Spotify shares jumped 3% in premarket trading on Thursday after the news.

Spotify is a popular entertainment app that allows users to stream music, audiobooks, and podcasts. The company offers a free ad-supported plan and several paid premium plans with ad-free music streaming. Existing customers should be aware that ...

The obscure, music-only Spotify Basic option lets you stream tunes for less than Premium plans, but not everyone can sign up for it.