See how we separate projection from authenticity in The Direct Message methodology. You’re scrolling through Tinder—not just for potential matches, but as a marketer eyeing seven-figure‑scale reach.

Tinder is out with a fresh batch of ads for its brand platform which launched earlier this year, “It Starts With A Swipe,” created in partnership with agency Mischief @ No Fixed Address. The campaign ...

Tinder has made over 1 billion matches. It is available in over 25 languages. Bloomberg says the dating app is worth $5 billion, and while that is likely an overvaluation, it is an undeniably valuable ...

Independent journalist Séamus Malekafzali, an American who lives in Beirut, wanted to make some plans for the weekend. So he opened up Tinder, the location-based dating app. But instead of interested ...

Tinder has released a new ad in India that shows an Indian parent who approves of her daughter using the dating app. In the video, released on Tinder's India Facebook page, a young woman is preparing ...

Capitalizing on the addictive nature of mobile games, beauty retailer Sephora is unveiling a campaign to advertise its Sephora Collection store brand line on mobile and desktop, Ad Week reports. The ...

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. This week, Tinder used classic masterpieces to promote more artful dating profiles, ...

Tinder is losing its sex appeal, especially among younger daters looking for more than a casual hookup. So the company is introducing its first-ever global brand campaign, highlighting the tender ...

Expanding your dating pool is the entire premise behind Tinder, so if you’re meeting an average Joe or Jane who you might not have found in your own social circles, it’s conceivable that you could ...