Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

The year 2025 is a big one for Titleist as it marks 25 years since the introduction of the Pro V1 golf ball, which cemented the company's status firmly at the top of the golf ball world. The company ...

Titleist's Pro V1 and Pro V1x may be the most popular models on the professional circuits, but four exclusive models are also ...

Titleist’s AVX golf ball fits a very important niche in the marketplace. Players who want to play great golf and play a urethane cover golf ball, but maybe don’t have the speed to maximize one of ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

WHAT YOU NEED TO KNOW: The new Titleist AVX, a three-piece multilayer urethane cover ball, continues to meet the specific demands of players looking for a softer-feeling, lower-flying and ...

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of ...

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Paul Liberatore is the founder of Golfers Authority, which reviews the world's best golf products and gear. This post contains affiliate links, where we may receive a percentage of any sale made from ...

This should come as a surprise to no one, but the winningest golf ball brand on the PGA Tour was once again the “No. 1 ball in golf.” Titleist golf balls took the cake again this year by winning a ...