I Found the Best Mascara for Lengthening and Separating Lashes — It's Not a Brand You'd Expect

I tried Il Makiage's Black Card Mascara. Its formula and perfectly designed brush help to lift and lengthen lashes while ...

Makeup Artists Say This 1 Kind Of Mascara Will Make Your Eyes Pop

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...

“False lash effect for under £10” Why this mascara needs to be your next beauty buy – tested with pics

This newly-launched mascara has become a staple for Cosmo UK's beauty director. Read why she loves it here, and see pics and ...

18 smudge-proof mascaras you can rely on for all-day wear, tested and reviewed from under £5

I am a beauty editor of over a decade who has tried dozens – if not hundreds – of mascaras throughout my career. I have used ...
Us Weekly

Shoppers Over 60 Say This $7 Volumizing Mascara Is Better Than More Expensive Options

Us Weekly has affiliate partnerships. We receive compensation when you click on a link and make a purchase. Learn more! Love the look of long, full lashes? We do, too! Instead of splurging on pricey ...

My Eyelashes Look Like Falsies Thanks to This Primer That Makes Them So Much Fuller and Longer

A shopping writer reviews Dime’s Lash Primer, which makes eyelashes stronger, longer, and fuller after just one application.

Bethenny Frankel and Jennifer Lopez have this on-sale mascara in common — and it’s selling out fast at Prime Day

While countless beauty products are on sale for October Prime Day, a major markdown on the It Cosmetics Superhero Mascara ...
People

This Long-Wearing Mascara We Love for Older Women Now Comes in 4 New Shades

If you click on links we provide, we may receive compensation. It’s easy to remove, too Averi Baudler is a senior shopping writer for PEOPLE who focuses on fashion, celebrity style, beauty, sales, and ...