LAYTON, Utah — State tourism leaders spent the day at the Utah Tourism Conference in Layton brainstorming ideas with one shared goal, to make Utah even more special for those visiting the Beehive ...

For more than a third of her life, Tina Hunt has made a tradition of visiting the Southwest for her birthday. When the 59-year-old started daydreaming about this year’s 10-day trip last fall, she felt ...

SALT LAKE CITY (KUTV) — Visitors generated $1.2 billion in state and local tax revenue in 2024, according to a recent report. A recently released report by the Kem C. Gardner Policy Institute details ...

As businesses gear up for tourism to ramp up this fall, those focused on recreation are seeing fewer reservations — sounding the alarm bells that the slower summer season wasn’t just an anomaly this ...

SALT LAKE CITY — The pack of athletes at the starting line looks as big as a football team, but this meeting, in front of a few thousand fans, is a high school mountain bike race. "We are the largest ...