Finally: It's Friday evening after a long workweek. You're tired, hungry, and craving a well-deserved night of catching up on "The Bear." It's unbearable to even consider tugging on actual pants to ...

It wasn’t long ago that influencers, musicians, celebrities—and those looking to reclaim some sense of celebrity—were attaching their names to virtual restaurant brands. Remember Pauly D’s Italian ...

With ghost kitchens all the rage, it’s not surprising that some existing brick and mortar restaurant chains want to get in on the action. This week it was announced that IHOP has partnered with ...

Next time you order food online, it might come from a restaurant you’ve never had the chance to visit. And in the case of ghost kitchens, you never will. A ghost kitchen is set up to employ as much of ...

When virtual restaurant brands first took off during the pandemic, they seemed to offer an easy answer to a hard question: how could restaurants drive incremental revenue when dining rooms were closed ...

As restaurant operators struggle with costly fees from third-party delivery services, they need to get creative to add revenue. In come virtual brands, in which restaurants can serve as a host kitchen ...

Kudrna says the virtual restaurants are a way to gain enough incremental revenue to offset the fees he pays to the third-party apps, which now drive one-third of his sales. Restaurants pay commission ...

Twenty restaurants with the same Poughkeepsie address. A Newburgh eatery selling a Mr. Beast burger. A seemingly locally owned diner that is actually a Denny’s. These are some of the legal yet ...