Nine out of 10 U.S. connected TV (CTV) viewers report watching ad-supported content — up from four out of five a year ago — and these viewers estimate that 47% of the content they watch is ...
When Pinger, a startup that develops messaging and communications apps, started experimenting with CTV advertising last year, it learned a lot – about what not to do. Pinger’s apps include Sideline, ...
The Financial Express on MSN
91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season
The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video ...
During the pandemic Connected TV was established as a video source for millions of homebound viewers. Even as the growth of broadband connections has plateaued, marketers have allocated more ad ...
Ipsos has announced the launch of enriched YouTube audience reach and watch time data for connected TV (CTV) in the Ipsos iris digital audience measurement currency, in collaboration with Google and ...
The 2023 Women's World Cup kicked off on July 20 with the best soccer teams from around the globe meeting in Australia and New Zealand for the month-long competition. Canada enters the international ...
The FIFA World Cup is the most popular sporting events across the globe when it arrives every four years, and this year Canada were finally a part of it! For the 2022 World Cup in Qatar, Canada ...
Described Video (DV), is a verbal description of what appears on screen during a program. The description is added during pauses in the dialogue, and helps those who are visually impaired understand ...
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