Every Friday, the staff of The Athletic recommends the most compelling sports on TV to watch this weekend. This week, in honor of the early days of perennial March Madness, we lead with the most must-see college basketball games of the weekend, plus a few other games to watch.

The Super Bowl is the United States' most popular sporting event by a wide margin, but many Americans also love March Madness, college basketball's championship series. According to one study, 33% of Americans watch March Madness annually.

Madness, college basketball's biggest tournament, starts Sunday. State of play: The men's tournament starts with Selection Sunday on March 16. The first round begins on March 18, with the championship game on April 7.