A country has introduced new rules that dramatically limit how long unskippable video ads can run on platforms like YouTube. The move targets long, forced ads and also bans delays when closing static ...
YouTube users are experiencing extremely long, unskippable ads, sometimes up to an hour long. There’s a good chance that ad blockers might be contributing to the issue. Google maintains that it ...
YouTube users have reported encountering excessively long, un-skippable ads, with some lasting between 57 minutes to 3 hours. Screenshots shared on Reddit even show ads longer than the actual video ...
Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users. On ...
Michelle is Lifehacker's Associate Tech Editor, and has been reviewing games, laptops, phones, and more for over 10 years. She is based in New York City and holds a master's degree from NYU. Google ...
Update – April 9, 2026: A YouTube Spokesperson has reached out to clarify that YouTube does not offer a 90-second ad format and that it’s looking into the situation. Original Story: YouTube users ...
YouTube now has 30-second unskippable ads. The ads only show on televisions for now. You can remove the ads for just $8 a month. Have you noticed that the "skip ad" button sometimes disappears on ...
These extended ads do more than promote products—they prevent users from watching content. Many see this approach as less about advertising and more about enforcing YouTube’s rules against ad blockers ...
Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for free. Users are subject to the obligatory 15-second unskippable ads, but ...
YouTube now keeps livestreams visible during ads, but mutes the audio — so you won’t miss the action, just everything you’re ...
YouTube will show fewer livestream ads during purchases and chat spikes, signaling a bigger shift toward automated ad timing.