Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.The Latest Tech News, Delivered to Your Inbox

All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Separate from Vision AI, Samsung has also confirmed a new partnership with Microsoft. Its new TVs and monitors will support Microsoft Copilot (which uses OpenAI models) to provide personalized content recommendations and other as-yet unnamed features. So, if you were hoping to plop yourself in front of the TV to avoid AI hype in 2025, think again.

From the floor of CES 2025 in LAs Vegas, Samsung has doubled-down on it AI vision, announcing its new QLED and OLED TV models and audio products.The Latest Tech News, Delivered to Your Inbox

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

Samsung’s Vision AI technology empowers smart TVs, smart home appliances, smart monitors and other devices with advanced AI features.