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Heinz Chip Dip is a limited-edition, wide-mouth jar which can be used for dipping...potato chips!

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A new, limited-edition product from Heinz, Heinz Chip Dip, is a wide-mouth can that can be used for dipping potato chips.

What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.