Shares of Netflix soared 13% to an all-time high on Wednesday after the streaming giant's big bet on sports helped add a record 18.9 million subscribers in the holiday quarter, ballooning its already sizeable advantage over other players.

Netflix Inc. shares soared to a record high on Wednesday after the streaming giant reported its biggest quarterly subscriber gain in history, buoyed by its first major live sporting events and the return of Squid Game.

Netflix revealed on Tuesday that it will raise prices for most of its subscription plans in the US and Canada, following an unprecedented gain of 19 million subscribers in the final quarter of 2024