All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung TVs will now feature capabilities like Live Translate and Click to Search, while also serving as a central hub for smart home devices.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More For this year’s lineup, Samsung said that AI will come to life in more ways than just great picture quality.