I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name.

“Submitting an incomplete trademark application is one of the most common mistakes applicants make. Missing essential details can lead to delays, rejections, or even the abandonment of the application ...

Our colleagues previously reported on the United States Patent and Trademark Office’s (USPTO) patent fee schedule for 2025, and we now take this opportunity to provide you with our insights on the ...

Effective January 18, 2025, the United States Patent and Trademark Office (USPTO) is changing direct filing options for trademark applications, as well as increasing and adding new fees for a number ...

Automotive trademarks don’t always mean a new product is imminent. They only cost a few hundred dollars to file. It can also make sense to trademark an historical name out of due diligence to ensure ...