I’m often asked when is the best time to trademark a new business or product name. On one hand, entrepreneurs feel pressure to register a trademark right away before anyone else starts using the name.

“Submitting an incomplete trademark application is one of the most common mistakes applicants make. Missing essential details can lead to delays, rejections, or even the abandonment of the application ...

For businesses, protecting trademarks is often a lengthy and expensive process, especially if they have multiple brands. Digip digitizes much of the process, helping its customers file trademarks by ...

Automotive trademarks don’t always mean a new product is imminent. They only cost a few hundred dollars to file. It can also make sense to trademark an historical name out of due diligence to ensure ...