Jim Cara thought the "NOTAG" license plate he ordered for his Suzuki motorcycle would be a really clever and funny way to let other motorists know that he himself was clever and funny.

The idea originator guessed they would be popular, but thought it might take months to get the 400 minimum needed to ...

Then there are those that didn't make the cut — hundreds of requested vanity plates each year are rejected by the Missouri Department of Revenue. In 2024, 379 custom license plate requests were ...