So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Before jumping on in we have one question on our minds: what is an optical illusion? Optical illusions are visuals that tend to be deceptive to the eye and brain. This is based on numerous factors ...

How optical illusions work has been long-debated among scientists and philosophers, who wonder whether these illusions stem from neural processing in the eye or involve higher-level cognitive ...

This fruity optical illusion tells viewers if their eyes are in denial. Japanese psychologist Akiyoshi Kitaoka went viral on Twitter in 2018 after posting a photo featuring a medley of strawberries ...

A colorful optical illusion has divided social media users once more as people debate which animal is actually displayed in the unfinished drawing. The viral graphic features a blue, purple and green ...

Your brain is lying to you right now. Not maliciously, and not because something’s wrong with it. It’s doing exactly what evolution designed it to do, making split-second decisions about the world ...

The Museum of Illusions kaleidoscope features visitors instead of colorful paper and pearls. (Photos courtesy of the Museum of Illusions) When walking down Eighth Avenue on a Saturday night, one may ...

Optical illusions can be fun to experience and debate, but understanding how human brains perceive these different phenomena remains an active area of scientific research. For one class of optical ...

The Museum of Illusions in Seattle debuts Mind Bloom, a spring-themed exhibit challenging perceptions with colorful ...

Today I learned that scientists study optical illusions. I always thought they were just for fun. A team of psychologists studied variations of this “expanding hole” illusion to determine what effects ...