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DayZ creator says Unity is accusing his studio of violating its software license based on the email addresses of two people who never worked there: 'This raises some serious ...

Dean Hall, the creator of DayZ and founder of game development studio RocketWerkz, says that Unity Technologies has threatened to revoke his company's license to use ...
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Unity’s Latest License Threat Sparks Uproar Among Indie Devs

The indie dev world got shaken up this week after Dean Hall, creator of DayZ and founder of RocketWerkz, posted a blunt warning on Reddit about Unity’s latest licensing mess. According to Hall’s post ...
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Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers

Advanced collaboration and activation unlock new opportunities across Unity’s audience of [3 billion] gamers MONTREAL, June 12, 2025--(BUSINESS WIRE)--Optable, a pioneering identity management & data ...
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New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV

Initial campaigns see a 103.6% lift in engagement rate, helping marketers reach target audiences more effectively while boosting ad performance for developers "At WPP Media, we’re always looking for ...
Pocket Gamer.Biz3mon

Unity launches Audience Hub to help marketers bring privacy-first targeting to games

Unity has launched Audience Hub, combining privacy-first insights from its ad ecosystem with third-party data for brand marketers. The game engine company said Unity Audience Hub optimises audience ...