Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

As the news of Webb’s death spread on social media, the cheerleading community mourned the Varsity Spirit founder and ...

The MarketWatch News Department was not involved in the creation of this content. MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit -- a division of Varsity Brands and a global leader in ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Jeff Webb, founder of Varsity Spirit, has died at 75, as reported by Memphis Business Journal. He helped turn cheerleading ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

LAFAYETTE, LA. (KLFY) — The Lafayette High School Lionettes Dance Team and Lafayette High Varsity Cheerleaders came out victorious with competition wins. The Lafayette High School Lionettes Dance Team ...

Uniform maker Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining a crowded niche sports market that already includes softball, volleyball, 3-on-3 ...

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Varsity Spirit, a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and ...

MEMPHIS, Tenn., Jan. 23, 2026 /PRNewswire/ -- Varsity Spirit – a division of Varsity Brands and a global leader in cheerleading, dance team and band apparel, camps and competitions, and yearbook – is ...

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...