Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

A consumer brand can be a powerful and durable competitive advantage. While brands can naturally erode or strengthen over time, bad management decisions can torpedo the power of a brand very quickly.

Size will matter more for Americans in the coming months as rising costs spur manufacturers to make products smaller. Some see the phenomenon of "shrinkflation"—a portmanteau word which British ...

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. With the peak holiday season fast approaching, rising prices ...

Experts fling themselves from one direction to another, but consumers have a steadier sense of what is happening overall.

Qmed sat down with an executive at West Pharmaceutical Services to learn about consumer-friendly injection devices. Brian Buntz The popularity of consumer devices such as smartphones and tablet ...