An Adalytics report released Friday details numerous instances of brands serving ads to known bots, despite using pre-bid bot ...

The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted ...

According to Nielsen’s tests of various branded CTV ad spots, there are only weak correlations between visual focus and ...

Many see Google’s fingerprinting reversal as an irresponsible move due to privacy concerns, particularly in regions with ...

WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is ...

An Adalytics report released Friday details numerous instances of brands serving ads to known bots that appear on the IAB ...

A startup that launched last year called Dealer Stream aims to help dealerships manage and execute their CTV marketing ...

Could AppleTV+ be the next CTV platform to turn to ads? Plus, the bubble may have already burst on creators launching DTC ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of ...

Difficulty is no longer an acceptable excuse for lax data sharing standards, as the CPPA’s recent enforcement action against ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated ...