As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

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A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second ...

Activewear retailer Sweaty Betty has launched a campaign encouraging women to feel confident about their legs. “Wear the damn ...

An out-of-home (OOH) marathon campaign by sports brand Nike is facing criticism for being ‘tone deaf’ following Yom HaShoah, ...

State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as ...

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a ...

AKQA’s founder and former chief executive Ajaz Ahmed has founded a new shop to “rival” existing agencies. Called Studio.One, ...

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience ...