For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Artificial intelligence (AI) has become a fixture within many B2B marketing organizations, with generative AI (GenAI) gaining ...

Clari, an Enterprise Revenue Orchestration solutions provider, has launched a new suite of AI solutions to help B2B ...

Xactly's Sales Compensation Report report found 87% of sales teams are struggling to meet or exceed their quota targets.

The deal aligns with Redbrick’s acquiring of companies to provide strategic guidance and shared resources that enable them to ...

Gong, the AI startup last valued at more than $7 billion, has surpassed $300 million in annual recurring revenue (ARR), ...

Dun & Bradstreet has unveiled a new identity solution that connects consumer insights with comprehensive B2B2C linked data and digital signals. The D&B ID Graph Plus uses validated B2B2C identifiers, ...

Artificial Intelligence (AI) is no longer a distant promise; it’s here, reshaping industries and challenging conventional approaches. For B2B marketing leaders, this is a pivotal moment demanding not ...

Ensuring timely and high-quality patient care is critical to success in the healthcare industry. At the same time, organizations must ensure their people and systems are operating as efficiently and ...