Marketers are adjusting to AI tools that now influence everything from SEO and content discovery to ad targeting.

As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The ZBD Gen Z Gamer Study has shed light on the central role that video ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Tracey Shirtcliff is the founder and CEO of SCOPE Better, the pricing platform designed for professional services. Artificial intelligence (AI) is opening up a world of possibility for businesses ...

Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help ...

Mo Cherif is the senior director of Gen AI at customer experience management company, Sitecore. At a time when consumers are demanding more personalised, seamless and responsive interactions with the ...