Torn between the Apple Watch Series 11, Ultra 3, and Watch SE 3? We've tested each one to help you find the perfect match for staying connected and crushing your fitness goals. I’m PCMag’s senior ...

Apple has given Goldman Sachs a proposal to end their consumer banking partnership within the next 12-15 months. If the bank accepts the proposal, the move could possibly affect the two consumer ...

Get to know James Marsden’s three kids: Jack, Mary and William Francesca Gariano is a contributing writer at PEOPLE. She has been working at PEOPLE since 2022. Her work has previously appeared in ...

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Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple’s iPhone makes up a majority of the firm sales, ...

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The history of the Apple logo design is a masterclass in ruthless simplification and strategic branding. Each change was a calculated business move from the complex Newton crest to today's flat icon.

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Everyone gives lazy advice to a business owner struggling with their brand: “Just look at Apple. Be more like Apple.” It’s a tempting idea. Clean. Simple. Premium. Who wouldn't want that? So, you ...