Niccol, who was awarded $96M as part of his pay package when hopping aboard Starbucks, outlined the new policy to staffers in an attempt to return the coffee chain to its cafe-culture roots.

By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...

Starbucks wants to entice customers to stay. Its vibe shift is a work in progress. © 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes ...

A visit to Starbucks is about connection and joy, and of course, great coffee," said Niccol, hired from Chipotle in 2024. "Many of our customers still experience this magic every day, but in some ...

He promised to deliver coffee to in-store customers in four minutes or less as well as to improve the look and feel of Starbucks locations over time. For years, the company had emphasized to-go ...

Starbucks customers will notice some changes brewing. Starting Monday, stores are bringing back the condiment bar and offering free refills of hot or iced brewed coffee and tea for dine-in customers.

Starbucks (SBUX) is brewing up Taco Bell (YUM) vibes under CEO Brian Niccol. On Tuesday morning, Starbucks named longtime Taco Bell executive Mike Grams as chief stores officer and former Taco ...

Whatever you think about the Sundance Film Festival, there is a special kind of excitement when a movie from a first-time filmmaker premieres and you just know you are discovering and witnessing ...

Starbucks (SBUX) will report its first earnings of the year tomorrow, and analysts are keeping a close eye on key indicators that could signal whether the company is on track for a turnaround in ...

The barista didn’t look very happy. A few minutes earlier, I had walked into Starbucks and ordered a Brown Sugar Oat Milk Cortado, my new go-to drink. I thought I had indicated I wanted the ...

Your morning pick-me-up from Starbucks could soon come with another form of motivation such as a smiley face or inspirational message. The coffee chain is telling Starbucks employees to write ...