This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Influencers have changed the way we shop, quite literally influencing the trends that hit, the brands we buy, and the items we covet. Affiliate marketing — a way to drive sales through links posted by ...

AUSTIN, Texas, May 29, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best ...

While relatively few players across the flooring producer landscape utilize this form of marketing today, those that do tend ...

Influencers are at the center of modern marketing. Their reach, speed, and ability to connect with the audience give them an edge that traditional ads can't have. Brands see the results: better ...

Micro-influencers provide better engagement and budget-friendly options for targeting niche audiences, especially for startups. Large-scale influencers offer broad reach and high-quality content, ...

Influencer marketing has reshaped how brands engage with audiences, but many partnerships fall short of their potential. A new Journal of Marketing study uncovers the challenges and power imbalances ...

Sprout Social announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing, formerly known as Tagger Media. Highlighting the growing significance of ...

Social media influencers are a powerful force for Los Angeles beauty and fashion companies to drive brand awareness, customer engagement and boost overall sales. “It definitely felt like validation,” ...

To receive the Vogue Business newsletter, sign up here. Fashion influencer Alyssa Coscarelli has more than 363,000 Instagram followers, who turn to her for recommendations on the latest buzzy brands.