This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

While relatively few players across the flooring producer landscape utilize this form of marketing today, those that do tend ...

When handled strategically, controversy can amplify visibility, mobilize supporters and even strengthen commercial ...

Rishi Jain’s rise did not happen overnight. With more than 10 years of experience in digital marketing, he understood early ...

The right product selection can dramatically impact your conversion rates and profit margins. Based on market data and seller ...

The content creators chatted with PEOPLE about returning to the University of Southern California, where they promoted the ...

Three influencers make predictions for social media restaurant content that will resonate with audiences in 2026 ...

According to the study, 71% consumers value what people say about a brand over its ads; nearly half rank AI and influencers ...

As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m ...

Marketing, Bajaj Auto, says the company is resisting in-housing and project-based agency models, and is instead backing fewer ...

Aspiring influencers in Ghana planned their 2026 careers with 10 key resolutions that shaped content, boosted growth and turned pages into brands.

Influencer Kristy Scott filed for divorce from husband Desmond Scott on Dec. 30. The pair, who wed in 2014, share two sons ...