The boomerang brand is a brand that once worked well; then it was abandoned—and then returned to. A boomerang brand can be a tough pill to swallow, as it inevitably means walking away from significant ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

Cracker Barrel is terminating its relationship with consulting firm Prophet following a controversial rebrand attempt. The rebrand, which included a new logo and a more modern aesthetic, faced ...

Cracker Barrel has ended its working relationship with the marketing firm behind its rebranding this summer. The casual, country-style dining chain has officially cut ties with Prophet, a consulting ...

Maxar Technologies has officially phased out its name eight years after the space and satellite company’s formation and two years after its split into a pair of separately-managed businesses. Private ...

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Tesco's playful rebrand of everyday produce is turning heads and tempting taste buds. Discover how 'Crunchy Munchies' and 'Fairy Umbrellas' are making waves. Think you know your apples? Think again.

Around 8,000 Collect+ convenience stores will be rebranded to a Royal Mail Shop after the delivery giant’s owner bought a stake in the parcel service firm. International Distribution Services (IDS) ...

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The packaging change is underway, and over the next few years, every product will be refreshed to feature the Aldi name. The maker of Oreos, Chips Ahoy cookies and other popular snacks sued Aldi, ...