Wurl, a leader in the streaming TV industry, today published its latest iteration of The CTV Trends Report – a collection of ...

According to Pixalate’s research, 19% of the estimated open programmatic ad spend on Samsung Smart TV went to Free ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...

At the same time, with ad-supported models gaining traction and streaming TV set to be the fastest-growing ad spend category this year, advertisers are increasingly seeking to optimize their CTV ...

PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has announced key ...

The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...

Shresth Gupta of ZEE5 unpacks the strategies that fuel the platform’s growth, revealing what works (and what doesn’t) in the ...

Netflix has separated itself from the pack of TV streaming services, at least in the minds of its viewers, whom Netflix ...

A new survey from Wurl offers viewers some insight into the future of advertising on their connected TV devices. The world of ...

Amid shifting habits in media consumption, live sports have demonstrated significant staying power. Over the past five years, ...