NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Amazon Ads introduced Complete TV, a new capability powered by ... to gain an even greater share of the overall CTV market with the addition of live sports programming and other premium offerings.

Bell Media today announced a major advancement in sports advertising with the launch of live CoTV inventory on TSN, Canada's Sports Leader. This innovative offering combines the reach of traditional ...

Concrete metrics from Automatic Content Recognition (ACR) technology provide advertisers with the evidence needed to justify ...

ATL Media's Medhat Houalla writes on shifts in the media landscape and provides strategies to tackle the rising trend of ...

Gracenote FAST Report" says streamers have more free content options than ever before, which poses some discovery and ...

In this article NTT DATA examines how new consumer behaviours, digital platforms, and technologies transform the Broadcasting ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

MUMBAI: The ICC Men’s Champions Trophy 2025 finale wasn’t just a cricket match—it was a digital juggernaut. With a staggering ...

One Disney ad executive may have let the name of the new ESPN service slip at the 2025 CTV Connect conference this week. ESPN ...

As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...