PubMatic is a cloud-based, supply side, programmatic ad platform that assists publishers in selling their digital display ...
While stock market corrections are traditionally a great time to do some bargain hunting, a historically pricey market has ...
Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redefine brand engagement this IPL season ...
WBD launched OpenPath last week, with the goal of driving demand for its news sites' display inventory. But for now, CTV is not part of the integration.
Yahoo DSP and VMO have entered into a partnership to release OmniStream – a solution allowing “CTV (Connected TV) buyers to ...
Two men accused of conspiring to commit first-degree murder in Pickering are facing additional charges.
The owners of a café in downtown Toronto are speaking out after their business was targeted by vandals twice in one week.
Connected TV is transforming media consumption, advertising strategies, and employment dynamics in India, with AI playing a key role in the shift.
The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...
Pierre Poilievre said he would pay the broadcaster’s $75,000 fee for Prime Minister Mark Carney to take part in a ...
Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.
IPL remains a prime advertising property for cooling brands, given its timing aligns perfectly with the peak summer season ...