With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

EXCLUSIVE: Rakuten TV and Polish streamer Pilot WP have joined forces to launch an online store with Hollywood movies ...

The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...

A local news station in Prince George’s County is slated to be shut down due to budget cuts. Eliminating CTV would save ...

In a 2024 statewide race, ClearLine was used in parallel with two DSPs and a linear TV schedule. Cross Screen Media’s measurement solution found that over a two-week period in October, ClearLine drove ...

Mondelez, a global leader in the snack industry, has achieved groundbreaking success with an innovative Connected TV (CTV) campaign, conceptualized and executed by Kargo in partnership with ...

CTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.