Despite growing national support to boycott American products at the grocery store, a major Canadian television company is ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

On digital, we now offer the capability to target CTV viewers ... for TV is enhancing interactivity. For example, we are introducing scannable action replays. The advertiser’s logo (not a ...

Also, James Cameron revealed that Avatar: Fire and Ash will begin with a title card after the 20th Century and Lightstorm logos that 'no ... speaking to CTV news in 2023 about AI-written scripts.

TAC, programmatic revenue and CTV revenue records in Q4 2024, achieving 16%, 15%, and 86% year-over-year growth, respectively Attained 38% year-over-year ...

ABS, which represented 53% of our activation revenue in the fourth quarter grew 6% year-over-year, driven by new logo ... television, right? So that was the first kind of play where a lot of CTV ...

Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...

Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...

Basis’ digital observations continue to show steady patterns in how political marketers spend. Its 2020 report showcased the rise in programmatic advertising and the awakening of CTV for elections. In ...

Campaigns, PACs and other organizations spent more than ever on programmatic CTV advertising during the 2024 election cycle.

EXCLUSIVE: Rakuten TV and Polish streamer Pilot WP have joined forces to launch an online store with Hollywood movies ...