Alongside the EOS R50 V, Canon launched the new RF-S 14-30mm F4-6.3 IS STM PZ lens (£379.99 / AU$579). The PZ stands for Power Zoom – a smooth zoom function ideal for video, and custom designed for the EOS R50 V.

Canon also has the edge when it comes to purchasing the Canon EOS R50 V bundled with a lens. At $849, the Canon 14-30mm f/4-6.3 lens comes in $250 cheaper than Sony's comparable kit option, priced at $1,099 with a Sony 16-50mm f/3.5-5.6 lens.

Canon is expanding its vlogging lineup in a big way with two new models, the R50 V mirrorless and PowerShot V1 compact, both designed to take on cameras in Sony's vlogging lineup. The PowerShot V1 has an interesting new 1.