Chris Malone, a managing partner at Fidelum Partners, joins MoneyBeat with a take on how brands and celebrities fared, including Coca-Cola's ad, which took many by surprise.

It seems that the brand has used artificial intelligence to gussy up their ad. Subscribe to Taste of Country on Youtube Coca-Cola says they wanted to adapt to today’s world of technology by ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

Quincey said while ads using generative AI are cheaper and quicker to make, the technology struggles with human resolution. Don't miss: Why are consumers upset with Coca-Cola’s AI-generated ...