Coca-Cola, which has featured celebrities such as Deepika Padukone and Diljit Dosanjh in recent ads, came up with a simple ‘jingle’ for its 2025 campaign. We also saw Appy Fizz embracing a ...

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time heavyweight champion and all-around larger-than-life personality made history ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...

From Allu Arjun to Nayanthara, celebrities from South India are on the rise on Instagram, attracting engagement from fans and ...

The soft drink, originally marketed toward women, has become synonymous with hard-charging men from Elon Musk to the president himself.

RuPay is reportedly planning to bring Bollywood superstar Hrithik Roshan onboard for its upcoming campaign focused on the ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

The White House Easter Egg Roll, a tradition dating back to 1878, has historically been funded through private donations, ...

The Liverpool ECHO hailed the tune as “magnificently funky”, while the Western Daily Press lauded it as one of the standout ...

Discover 50 Cent's journey from Queens to global stardom. Explore his music, business ventures and lasting impact on hip-hop ...

CBS and TNT Sports have sold most of their available in-game March Madness inventory, as increased demand for live sports and ...