"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Country fans had the chance to get up close and personal with their favorite stars at Spotify x Coca Cola House events held ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

With George Foreman’s recent passing, it’s the perfect time to revisit his impact on celebrity endorsements. The two-time ...

Jose Altuve's estimated net worth in 2025 is $60 million, stemming from his baseball earnings, endorsements, and investments.

RuPay is reportedly planning to bring Bollywood superstar Hrithik Roshan onboard for its upcoming campaign focused on the ...

Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went ...

Taking a page from social media, marketers increasingly taunt competitors by name to vie for young consumers’ attentions.

Duolingo killed off its brand mascot and brought it back to life as part of an unhinged social media strategy and more ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...