Duke Cannon is one men's grooming company that's gambling on a unique ad campaign to draw interest during March Madness The ...

While Indiana University’s cream and crimson colors are iconic and “Hoosier” is a household name for college basketball ... live bison or a humanoid mascot costume like other universities ...

Indiana University Student Government recently passed a bill to make the bison the official mascot of the Hoosiers. IU ...

Fans navigating the dozens of schools in the NCAA men's and women's basketball tournaments might become as attached to the ...

Madness isn't just about highlighting the best NCAA Division I Men's Basketball teams. It's also about the mascots.

College basketball isn’t just about buzzer-beaters and championship dreams; it’s also about the iconic mascots prowling the ...

Fans navigating the dozens of schools in the NCAA men's and women's basketball tournaments might become as attached to the mascots as the ... Wearing the costumes of badgers and beavers, gators ...

The Blue Blob was created in 1985 as a kid-friendly alternative to the sometimes-scary main mascot. The costume features a Muppet-like nose, hound eyes and, of course, blue fur. "A star of stage ...

Peters was the mascot for a homecoming football game against Villanova, in which the Musketeers defeated the Wildcats 35-0. His costume consisted of a white blouse with blue pleated sleeves ...

So instead of a live bison at games, a costume was quickly created for a student to wear as the Hoosiers mascot. That iteration of the IU Bison made just one appearance at the November 1965 game ...