It seems the US Democratic Party has a new logo, or at least a new profile pic on social media. The design is instantly ...

Hannah O'Carolan, 11, from Londonderry, was chosen from thousands of children to be Liverpool's only official mascot.

Researchers manipulated water waves to move ping pong balls and grains of rice with a level of precision that seems straight out of a sci-fi movie. By Margherita Bassi Mark Cuban Shares the ...

Now that we've gotten serious let's inject some personality into our examination of the logo. Enter the mascot logo: the warm smiles of the branding world. Mascot logos are when illustrated characters ...

Shapes may be geometric or irregular. Examples include Pepsi’s circle divider logo, Nike’s swoosh, and the London Underground roundel. Abstract marks can powerfully evoke emotions connected to brands.