Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

The outdoor label is suing the discount retail chain for allegedly selling counterfeit puffer jackets and more.

The "Cheetozard" resembles an orange dragon-like figure from the popular Japanese franchise. Its seller had purchased it on ...

There's a new fried chicken place in town, or there might be very soon. One famous chain is eyeing massive expansion in the U ...

The 200-year-old company is now called aberdeen group, effectively reversing a decision to rebrand as abrdn in 2021 in a bid ...

Patagonia, the outdoor gear company famous for its mountain-range logo, is suing Marden's Surplus and Salvage for trademark violations, alleging the bargain retailer knowingly sold counterfeit ...

A British investment firm restored most of the vowels to its name after a widely ridiculed revamp that showed the pitfalls of ...

Starbucks (SBUX) has always been a draw for investors, with the company long embodying the global brand recognition and agility needed to ...

Target (NYSE: TGT), the popular retail chain famous for its red bullseye logo, has been a stomach-churning investment for ...

"Market leaders don't just build great technology; they build great brands that define industries," said Sunny Bonnell, Co-Founder & CEO of Motto ®. "The team at Impel is revolutionizing the way ...

Canadians are swapping out their Coke and Pepsi drinks for locally made Cove Soda. Branded is a weekly column devoted to the ...