The TV’s image quality lives up to expectations with 4K Ultra HD resolution and Dolby ... the Sony 75-inch X85K 4K LED at Walmart, you’ll only pay $698. The full MSRP on this model is $1,298.

You should be able to get a good one for just a few hundred dollars while on sale, and there is no need to pay a ton unless they have an impressive color gamut, LED type, or other interesting feature.