Chemists from The University of Manchester and The Australian National University (ANU) have engineered a new type of ...

Utilizing E-books And White Papers As Lead Magnets. E-books are comprehensive, educational content that can provide valuable information on a specific topic related to the business's industry.

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

In demand generation marketing, you must cater to and steer potential buyers along the awareness stages—the phases of a buyer's journey that lead them toward becoming aware of your services and ...

A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, ...

When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer ...

Macroeconomic conditions seem challenging for Rocket Companies; however, signs of improving macroeconomic conditions are ...

Lead with a lead magnet. Lead magnets remind me of my college days at J.Crew, where I sold jeans, jewelry, and tweed jackets and explored the psychology behind fashion .

A team of chemists has developed a new type of magnetic molecule that could be the key to storing vast amounts of data on ...